Five places to post your launch video (that aren't Product Hunt)
Product Hunt is obvious. Here are five high-signal distribution channels where a great 30-second video punches well above its weight — and how to tailor it for each.
The mistake most founders make isn't creating a bad launch video. It's posting it only on Product Hunt and calling the launch done. Product Hunt is one channel — and increasingly, a crowded one. Your video is an asset that can work across multiple distribution surfaces simultaneously.
Here are five that consistently outperform expectations for indie SaaS products.
1. Indie Hackers
The Indie Hackers community skews toward exactly the audience that builds and buys tools like yours: solo founders, bootstrappers, and early-stage builders who pay for things that save them time. A well-framed post in the Products or Launch sections with your video embedded gets meaningful eyeballs from people already in buying mode.
Keep the framing honest. Explain what the product does, where you are with revenue, and what you're asking for. Indie Hackers readers are sophisticated — they reward transparency and punish hype.
2. Twitter/X developer community
The developer and indie founder community on X is genuinely large, genuinely engaged, and genuinely prone to sharing things that solve real problems. Post your video natively (uploaded to X, not linked) — native video autoplay in feeds dramatically outperforms linked videos.
The framing that works best: show the before-after. "This used to take me 3 days. Now it takes two minutes." Lead with the pain, then show the product solving it. End with your video.
“Ship the video like you ship the product — fast, honest, and out the door while the momentum is live.”
3. LinkedIn (yes, really)
LinkedIn has become legitimate for B2B SaaS. The algorithm heavily favors video, especially in the first hour after posting. If your product targets business buyers — even solo founders are business buyers — a polished 30-second video outperforms almost any other post format.
Post at 8–9am your target timezone on a weekday. Write three lines of copy above the video. Don't add the URL in the first comment like everyone else — just include it in the post body and accept the minor algorithm penalty.
4. Relevant Slack communities and Discord servers
Slack communities like WIP, Startups.fyi, Ramen Club, or niche Discord servers for your product category are highly concentrated audiences of potential early adopters. Most have a #share-your-work or #launch channel.
Post your video link alongside a one-line description and a genuine question ("would love feedback from people who've tried to do this manually"). Don't pitch — join the conversation.
5. Your own email list (even if it's tiny)
If you have any email subscribers — even 50 people — a launch email with your video embedded or linked converts remarkably well. These are people who already opted in to hear from you. They're warm. A two-minute video that shows them exactly what you built creates a sense of participation in your launch.
If you don't have a list yet, building one is the next distribution investment that compounds the most over time.
Arjun obsesses over distribution, launch strategy, and the moments that turn traffic into customers. He's helped a dozen indie products break through in crowded categories.